Talking with Jamilya Botabayeva
When did your journey as a fashion illustrator begin?
I discovered my passion for fashion illustration at the age of six when I began sketching paper dolls and comics. However, my official venture into the world of fashion illustration commenced in 2020 amidst the pandemic. During that time, I found that illustration served as an effective stress reliever, and that’s when I began receiving my initial requests from small fashion brands and private clients.
Today, I find immense joy in working with prestigious luxury brands at exquisite live events and behind the scenes at fashion shows. I am eager to continue on this journey, further expanding my experience in the fascinating realm of fashion illustration.
What aspects of a collection catch your eye? I love colours, architecture, well-structured garments with clean geometric lines and wavy silhouettes. These elements truly inspire me. Coming from oriental culture, I naturally love beautiful embroidery, sequins and intricate details that intertwine with the codes and identity of a brand. In this sense, I like to study the collections of Schiaparelli, Versace and Chanel.
Which type of women do you choose to represent? I am inspired by women who are passionate and driven, those who embody entrepreneurial independence and free spirit. I admire women who radiate confidence, are unafraid to express themselves, and actively pursue their dreams.
Tell us about your experience behind the scenes of the Roberto Cavalli show during MFW Fall Winter 2023 It was an unforgettable experience to be at the heart of it all, witnessing models, make-up artists, and photographers preparing for the runway. It was fantastic to feel the atmosphere of the backstage and capture those moments in my backstage illustrations. Also seeing Fausto Puglisi happy and excited after the show was incredible. Nothing can be compared to that level of energy and emotions!
What are the key steps to producing quality illustration work? Thorough research on the illustration theme is crucial: from colour palettes, postures, movements, to the thickness of lines. In the end, it’s all about how the artwork makes you feel, if it evokes emotion, brings aesthetic pleasure, if it’s interesting to look at, then it’s a sign of good work.
Between digital, watercolours, and pastels, you employ various tools. How do you select the right one for each project? It always depends on the mood and the brief 🙂 Since we live in the “mobile first” world, digital illustrations have become an indispensable medium in many areas. However, when I feel particularly inspired, I resort to traditional media like pastels and watercolours to nourish my soul and create evocative portraits. Nevertheless, most of my clients tend to prefer digital illustrations.
